As Valentine’s Day approaches, many people turn to dating apps and social media to make a new connection or rekindle companionship. But with romance in the air, scammers see an opportunity to strike—especially through “romance scams,” where con artists pose as love interests to steal money or personal information.

These scams often start innocently. A friendly message from a stranger on Facebook, an attractive match on a dating app, or even a comment on a shared interest group can lead to regular conversation. Over time, the scammer builds trust, shares emotional stories, and eventually claims to be in a crisis—often asking for money to deal with an emergency, travel costs, or a family issue.

Protecting yourself means staying alert. Be wary of anyone who moves too quickly in expressing affection, avoids video chats, or gives inconsistent answers. Never send money or gift cards to someone you’ve only met online, no matter how convincing their story sounds. It’s also wise not to share too much personal information, like where you live or financial details.

If something doesn’t feel right, trust your instincts. Stop communication, report the profile on the platform, and talk to someone you trust.

Love shouldn’t come with a price tag—or a security risk. Taking simple precautions can help you enjoy the season safely and avoid falling victim to a heartless scammer.