Who doesn’t enjoy a little good fortune? Messages claiming you’ve won a prize, lottery, or sweepstakes can be exciting—but they’re also a favorite trick used by scammers. These so-called “luck” scams are designed to make you believe you’ve stumbled into unexpected winnings, when in reality the only person gaining anything is the scammer.

These messages often arrive by email, text message, social media, or even a phone call. They might claim you’ve won a vacation, a large cash prize, or a gift card from a popular company. The catch usually comes next: you’re told you must pay a “processing fee,” “tax,” or “delivery charge” before receiving your prize.

That’s the red flag. Legitimate sweepstakes and lotteries don’t ask winners to pay money upfront to claim a prize.

Scammers rely on excitement and urgency to get people to act quickly without thinking. They may pressure you to respond right away or insist that the offer is only valid for a limited time. Some even use official-looking logos or names of real companies to appear trustworthy.

To protect yourself, remember a simple rule: if you didn’t enter a contest, you probably didn’t win one. Never send money, gift cards, or personal information to claim a prize.

If you receive a message like this, it’s best to delete it or report it as spam. Staying cautious ensures that your good luck doesn’t turn into someone else’s payday.